Yesterday I went to West by West Midlands 2 at the Spotted Dog in Digbeth, Birmingham. Hosted by Shona McQuillan, there were some planned talks plus, in the unconference style, off-the-cuff talks by attendees. If the number chosen by Shona’s random number generator thingy matched the number on your sticky lapel label, you stood up and gave an impromptu talk. My number 31 popped up and here is my attempt to describe what (I think) I talked about.