Detailed back stories, characters’ past experience, in-depth consideration of every detail of a place, person, environment, machine or action – for me, these are the elements of great storytelling. These are the things which raise a good story to a great one.

Opening public data has gained a real head of steam in the last year. The idea is to make publicly-held and non-personal data freely available for reuse by public bodies, individuals and businesses. Practically, it’s about making data easy to find, easy to license and easy for others to re-use. Public bodies create, collect or use all kinds of information every day. From building applications to job centre vacancies, welfare benefits to MPs’ expenses.