Email newsletter design for Ladder Consulting

19 Oct
2008

Joan Henshaw, founder of Ladder Consulting and the 10 Minute Management Toolkit, provides consultancy on human performance management. Joan and I worked together on an email newsletter and blogging strategy to promote her consultancy services and raise awareness of Joan’s blogging on performance management techniques for managers.

I created a branded HTML email design and set up a site for Joan to view real time information on:

  • Open rates and views of her newsletter
  • Click-throughs from the newsletter to her website
  • Subscribers joining and leaving the mailing list

Skills & technology

  • Email client testing
  • HTML email design
  • Photoshop

What the client said

‘One of Gavin’s key strengths is his ability to help me clarify what I want to achieve from my website, newsletters and email campaigns and then meeting those needs in a creative way. He is very supportive and an excellent source of advice and insight. Highly recommended.’
Joan Henshaw, Ladder Consulting.

View the live project »

Ladder Consulting newsletter

Recent comments

  • Gavin Wray: Hi Peter – I’m afraid I don’t know. As mentioned at the top of the post: Updated 25th...
  • petergmauro: Has anyone found a way to track views , or add the tracking code to a DOCS page? I’m desperate , I...
  • Gavin Wray: Thanks for the comment. I’ve had another look in my Google Docs settings and it appears that Google...
  • Gold Fish Gardener: Thanks for putting this information together. However I tried to follow your instructions and the...
  • Gavin Wray: Thought I’d add an update after reading Lisa’s post on her online teaching blog. Since I...

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