Email newsletter design for Ladder Consulting
19 Oct
2008
Joan Henshaw, founder of Ladder Consulting and the 10 Minute Management Toolkit, provides consultancy on human performance management. Joan and I worked together on an email newsletter and blogging strategy to promote her consultancy services and raise awareness of Joan’s blogging on performance management techniques for managers.
I created a branded HTML email design and set up a site for Joan to view real time information on:
- Open rates and views of her newsletter
- Click-throughs from the newsletter to her website
- Subscribers joining and leaving the mailing list
Skills & technology
- Email client testing
- HTML email design
- Photoshop
What the client said
‘One of Gavin’s key strengths is his ability to help me clarify what I want to achieve from my website, newsletters and email campaigns and then meeting those needs in a creative way. He is very supportive and an excellent source of advice and insight. Highly recommended.’
Joan Henshaw, Ladder Consulting.

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