Michael Warwick Nicholls
Email referral campaign · May 2006
Michael Warwick Nicholls (MWN) are a recruitment consultancy specialising in blue-chip management consultancy and finance professionals. MWN required e-marketing materials to raise awareness of their bounty referral scheme and drive potential candidates to their recruitment system.
I designed a marketing email and provided MWN with copywriting and software training support.
Email design
Promotional email design May 2006
Credits
PHP code and support provided by Jon Bounds
Use of abstract photo by float
Client section login
Clients can login to their own EMS to manage campaigns and view live reports on campaign performance.
Featured work
Email marketing tips
Send campaigns from a dedicated domain separate to your company's domain. For example, use @news.yourcompany.com instead of @yourcompany.com.
Make it simple for recipients to unsubscribe from your mailing list.
Don't rely on images alone to communicate your key messages. Images can be blocked or turned off by default.
Test, test and test again! Creating a good email campaign takes time and effort so don't waste it with a last-minute rush. Proof-read the email several times and send plenty of test messages.