Email newsletter design for Ladder Consulting

Ladder Consulting newsletter

Joan Henshaw, founder of Ladder Consulting and the 10 Minute Management Toolkit, provides consultancy on human performance management. Joan and I worked together on an email newsletter and blogging strategy to promote her consultancy services and raise awareness of Joan’s blogging on performance management techniques for managers.

I designed a branded HTML email template and set up a site for Joan to view statistics on:

  • Newsletter open rates and views
  • Click-throughs from the newsletter to her website
  • Subscribers joining and leaving the mailing list

Skills & technology

  • HTML email design
  • Photoshop
  • Email client testing
  • Campaign Monitor

What the client said

“One of Gavin’s key strengths is his ability to help me clarify what I want to achieve from my website, newsletters and email campaigns and then meeting those needs in a creative way. He is very supportive and an excellent source of advice and insight. Highly recommended.”

– Joan Henshaw, Ladder Consulting