Gavin Wray » Email marketing http://www.gavinwray.com Content manager and web designer based in Birmingham, UK. Tue, 26 Jan 2010 21:43:06 +0000 en hourly 1 Newsletter design for Ladder Consulting http://www.gavinwray.com/2008/10/newsletter-design-for-ladder-consulting/ http://www.gavinwray.com/2008/10/newsletter-design-for-ladder-consulting/#comments Sun, 19 Oct 2008 15:42:06 +0000 Gavin Wray http://www.gavinwray.com/?p=127 Ladder Consulting newsletter banner

I’ve been working with Ladder Consulting on their email newsletter and blogging strategy, including capturing subscribers and a branded email design.

The newsletter promotes Ladder Consulting’s services and includes articles from Joan Henshaw’s blog on human performance management. View the live project.

Screenshot of Ladder Consulting newsletter

The email newsletter is backed up by a website for the client to view real time information on:

  • Subscribers joining and leaving the mailing list
  • How many times the newsletter is viewed
  • Click-throughs from the newsletter to the client’s website

What the client said

“One of Gavin’s key strengths is his ability to help me clarify what I want to achieve from my website, newsletters and email campaigns and then meeting those needs in a creative way. He is very supportive and an excellent source of advice and insight. Highly recommended.”
Joan Henshaw, Ladder Consulting.

Skills

  • Graphic design
  • Photoshop
  • HTML email design and testing
]]> http://www.gavinwray.com/2008/10/newsletter-design-for-ladder-consulting/feed/ 0 Email marketing system for Michael Warwick Nicholls http://www.gavinwray.com/2007/07/email-newsletter-design-for-michael-warwick-nicholls/ http://www.gavinwray.com/2007/07/email-newsletter-design-for-michael-warwick-nicholls/#comments Sun, 01 Jul 2007 18:22:38 +0000 Gavin Wray http://www.gavinwray.com/?p=135 Screenshot of MWN newsletter bannerMichael Warwick Nicholls are a recruitment consultancy specialising in blue-chip management consultancy and finance professionals. We worked together to streamline their email marketing activities by using an email management system.

I set up the system and designed a pair of branded HTML emails. Michael Warwick Nicholls can now write, send and monitor their own email marketing campaigns.

They can view real-time statistics through the system to monitor a campaign’s performance. These statistics include how many times an email has been opened, how many people have clicked through to a website or landing page and how many people have unsubscribed.

Screenshot of MWN newsletter
Email newsletter design

Skills

  • Photoshop
  • HTML email design and testing across email clients
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