James Wood recently set up his own business specialising in recruitment and executive search within management consultancy and professional services. He wanted a simple CV-style site that clearly explains what he does. I designed this one page, all type, site for him. View the live project at www.jameswood.eu.

I designed the layout, wrote the XHTML and CSS, then attached it all to CushyCMS so that James can make changes to the site content himself.

Screenshot: www.jameswood.eu

The idea behind the design is to communicate the information as clearly and simply as possible. It’s all about giving the visitor the key information quickly and removing the need to browse using a traditional site navigation.

To do this, I concentrated on careful typography to structure the page layout and provided jump links at the top of the page for the visitor to skip down to the relevant section within the page.

Skills used on this project

• Typography
• XHTML
• CSS

I’ve been working with Ladder Consulting on their email newsletter and blogging strategy, including capturing subscribers and a branded email design.

The newsletter promotes Ladder Consulting’s services and includes articles from Joan Henshaw’s blog on human performance management. View the live project.

The email newsletter is backed up by a website for the client to view real time information on:

• Subscribers joining and leaving the mailing list
• How many times the newsletter is viewed
• Click-throughs from the newsletter to the client’s website

What the client said

“One of Gavin’s key strengths is his ability to help me clarify what I want to achieve from my website, newsletters and email campaigns and then meeting those needs in a creative way. He is very supportive and an excellent source of advice and insight. Highly recommended.”
Joan Henshaw, Ladder Consulting.

Skills

• Graphic design
• Photoshop
• HTML email design and testing

I delivered the full website design, which was then integrated with the client’s existing content management system and vacancies database by Aim Internet. View the live site at www.mwn.co.uk.

About us page design

Skills

• Project management
• Photoshop
• XHTML & CSS
• Flash

Behind the scenes, the site is integrated with an email newsletter system and the client is using WordPress as a content management system. View the live site at www.ladderconsulting.com.

Home page design

Closeup on home page footer

Logo design

What the client said

“One of Gavin’s main strengths has been his ability to really understand, and help me clarify, what I wanted to achieve with my site and then in bringing ideas on how to achieve this. He’s very supportive and I’m looking forward to working with him on my email campaigns. Highly recommended.” Joan Henshaw, Ladder Consulting

Skills

• Project management
• Photoshop
• Illustrator
• XHTML & CSS
• WordPress
• Flash

View the live project at www.prweekes.co.uk.

I set up the system and designed a pair of branded HTML emails. Michael Warwick Nicholls can now write, send and monitor their own email marketing campaigns.

They can view real-time statistics through the system to monitor a campaign’s performance. These statistics include how many times an email has been opened, how many people have clicked through to a website or landing page and how many people have unsubscribed.

Email newsletter design

Skills

• Photoshop
• HTML email design and testing across email clients