Reviews

The Craft of Words is a 49-page guide by Christopher Murphy and Nicklas Persson (a tweed-clad duo also known as The Standardistas).

They advocate words and language – both their meaning and visual form – as the starting point in any design process, before things like colour and aesthetics. Tone and voice play a critical role in communication. When you craft words with as much care as visual elements, the effect you achieve with your design is greater than the sum of its parts.