About

Gavin WrayI’m a web producer in Birmingham who loves elegant, simple and effective digital work.

Carefully crafted content, user centred design and web standards are at the heart of what I do.

Writing for the web

With a background in editorial at book publishers, I switched to digital in 2004 and have been crafting web content ever since. I can write original copy or edit your content to make it clear and concise. I can also coach others in techniques for effective web writing.

Social reporting

Social reporting involves capturing the content and flavour of an event, and sharing these online while the event is happening. I’m experienced in social reporting, particularly live blogging directly on clients’ sites and tweeting on their behalf.

Web content management

Experienced in publishing web content tailored to specific audiences, I’m happy working with text, HTML, audio, video, images, statistics, content management systems and in social media.

Content strategy

Is your website full of out-of-date pages? Is the language marketing fluff? Content strategy is about planning, delivering and maintaining your web content so it’s always clear, relevant and interesting. I’ve been producing web content since 2004 and can help you understand what content you have now – and how to maintain it in the future.

Content audit

Getting a handle on what content you already have on your site is the first step to improving it. Sometimes though, this can be overwhelming. I can provide you with a qualitative or quantitative content audit. You can use this audit as a guide to update your own content and focus your efforts where they will have the most impact.

Information architecture

Can people find what they want on your site? Is valuable content lost in obsolete pages? I can help you research what people really think of your site. Based on this research, we organise the structure and naming conventions so people can find what they need. You get a well organised site and your visitors get a satisfying web experience.

 

Background

2012–
Online Copywriter
University of Warwick

2011-2012
Training & Production Coordinator
Podnosh

2005-2011
Digital Communications Executive
West Midlands Regional Observatory

2004-2005
Interim Knowledge Manager
Commission for Patient & Public Involvement in Health

2001-2004
Editor
Apress / friends of ED