Email newsletter design for Ladder Consulting

Joan Henshaw, founder of Ladder Consulting  and the 10 Minute Management Toolkit, provides consultancy on human performance management. Joan and I worked together on an email newsletter and blogging strategy to promote her consultancy services and raise awareness of Joan’s blogging on performance management techniques for managers.

I created a branded HTML email design and set up a site for Joan to view real time information on:

• Open rates and views of her newsletter
• Click-throughs from the newsletter to her website
• Subscribers joining and leaving the mailing list

Skills & technology

• Email client testing
• HTML email design
• Photoshop

What the client said

“One of Gavin’s key strengths is his ability to help me clarify what I want to achieve from my website, newsletters and email campaigns and then meeting those needs in a creative way. He is very supportive and an excellent source of advice and insight. Highly recommended.”